Privacy Policy

At Ultrasound Nataly, your privacy is a priority. We are committed to protecting the personal and medical information you share with us, both online and in person. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, schedule an appointment, receive services at our clinic, or otherwise interact with us. We encourage you to read this policy carefully to understand our practices and your rights concerning your data.

1. Information We Collect

We collect several types of information from and about our patients, website visitors, and individuals who contact us. This includes:

A. Personal Identifiable Information (PII)
Full name
Date of birth
Gender
Contact information (phone number, email address, physical address)

B. Health Information

Medical history and current symptoms
Diagnostic results and imaging reports
Information you provide through intake forms, consultations, and appointments

C. Payment Information

Payment card details (processed securely through third-party payment processors)
Billing address and related financial information

D. Technical and Usage Information

IP address
Browser type
Device type
Operating system
Pages viewed and time spent on the site
Referral sources (how you found our website)

2. How We Collect Information

We collect information in the following ways:

Directly from you: When you fill out forms, book appointments, or communicate with our team.
Automatically: Through cookies and tracking technologies when you visit our website.
From third parties: Such as referral sources (partner clinics, online directories, or healthcare providers).

3. Purpose of Data Collection

We collect and use your information for:

Providing Services: To schedule, conduct, and follow up on ultrasound exams.
Medical Documentation: Creating diagnostic reports and maintaining your patient records.
Billing and Payment: Processing payments and keeping financial records.
Communication: Responding to your inquiries, sending appointment confirmations, and providing test results.
Compliance: Meeting regulatory requirements, including health information laws.
Improvement: Enhancing our services, website functionality, and patient experience.

4. How We Protect Your Information

We take appropriate technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, and destruction. Our measures include:

Secure servers and encrypted storage.
Access controls restricting who can view patient data.
Regular cybersecurity audits and staff training.
HIPAA-compliant processes for handling health information.
Secure payment processing through reputable third-party providers.

5. Sharing and Disclosure of Information

We do not sell your personal information. However, we may share your data in the following situations:

A. Healthcare Providers and Radiologists

We may share diagnostic results and imaging with partner radiologists for expert review and with your primary care provider if you request it.

B. Service Providers
We use third-party platforms (like Setmore for scheduling and payment processors for billing) that process information on our behalf under strict confidentiality obligations.

C. Legal Requirements
We may disclose information if required by law, such as in response to a court order, subpoena, or regulatory audit.

D. Business Transfers
If Ultrasound Nataly undergoes a merger, acquisition, or sale, patient data may be transferred as part of the transaction. Any new entity would be required to follow this same Privacy Policy.

6. Data Retention

We retain your personal and health information for as long as necessary to:

Provide ongoing care.
Comply with legal and regulatory obligations.
Resolve disputes and enforce our agreements.
When your information is no longer needed, we securely delete or anonymize it.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking tools to:

Analyze traffic patterns.
Improve site functionality.
Customize user experiences.
Measure the effectiveness of marketing campaigns.
You can adjust your cookie preferences through your browser settings. Please note that disabling cookies may impact some website features.

8. Your Rights

Depending on your location and applicable laws, you may have the following rights:

Access: Request copies of your personal data.
Correction: Ask to update or correct inaccurate data.
Deletion: Request the deletion of certain information (subject to legal exceptions).
Restriction: Limit how we process your data.
Data Portability: Obtain your data in a commonly used format.
Object: Opt out of certain processing (like direct marketing).
You can exercise these rights by contacting us at nathazaba01@gmail.com or calling (407) 747-6664.

9. Children’s Privacy

Our services are intended for adults and minors under the care of a parent or legal guardian. We do not knowingly collect information from children under 13 without parental consent. If we become aware that we have collected such data inadvertently, we will delete it promptly.

10. International Users

While Ultrasound Nataly operates in the United States, visitors from outside the U.S. should note that their information will be transferred to and processed in the United States, where data protection laws may differ from those in their home country.

11. Marketing and Communication Preferences

With your consent, we may send you:

Appointment reminders.
Promotional offers.
Health tips and educational materials.
You can opt-out at any time by clicking “unsubscribe” in our emails or contacting us directly.

12. Third-Party Links

Our website may contain links to third-party sites, including partners, social media platforms, and external resources. We are not responsible for the privacy practices or content of these external sites. We recommend reviewing their privacy policies separately.

13. Data Breach Response

In the event of a data breach, we will:

Investigate the cause and scope of the breach.
Notify affected individuals if required by law.
Take corrective actions to prevent future breaches.
Report the incident to regulatory authorities as applicable.

14. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our business practices. When we do, we will revise the “Effective Date” at the top and notify you if required by law.

15. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, you can contact us via:

Email: nathazaba01@gmail.com
Phone: (407) 747-6664